{"id":1132,"date":"2023-03-21T16:33:42","date_gmt":"2023-03-21T16:33:42","guid":{"rendered":"https:\/\/record-project.eu\/?page_id=1132"},"modified":"2024-09-19T13:30:17","modified_gmt":"2024-09-19T13:30:17","slug":"about","status":"publish","type":"page","link":"https:\/\/record-project.eu\/es\/about\/","title":{"rendered":"Acerca de"},"content":{"rendered":"
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SOBRE el proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Con el proyecto \"RECORD\", los socios quieren aprovechar las nuevas soluciones tecnol\u00f3gicas y digitales para establecer las condiciones que permitan seguir mejorando y explotando el potencial del Patrimonio Cultural como motor de crecimiento sostenible del empleo y los negocios en el marco de un mercado tur\u00edstico cada vez m\u00e1s competitivo y globalizado.<\/p>

RECORD promueve la innovaci\u00f3n digital sostenible en la oferta tur\u00edstica y de servicios relacionados con el turismo vinculados a festivales tradicionales y culturales menos conocidos en zonas perif\u00e9ricas de Europa a trav\u00e9s de la innovaci\u00f3n digital interactiva basada en tecnolog\u00edas de Realidad Aumentada (RA).<\/p>

RECORD dota al ecosistema tur\u00edstico m\u00e1s amplio del turismo de festivales en las regiones perif\u00e9ricas europeas de arquitecturas digitales innovadoras de divulgaci\u00f3n y comercializaci\u00f3n de la oferta tur\u00edstica y el Patrimonio Cultural incrustado en festivales culturales y tradicionales basadas en arquitecturas interactivas de Realidad Aumentada. El proyecto incluye la creaci\u00f3n de un Repositorio Virtual y una APP de realidad aumentada funcional para la categorizaci\u00f3n y divulgaci\u00f3n interactiva del Patrimonio Cultural, informaci\u00f3n empresarial y de servicios relacionados con festivales culturales\/tradicionales en regiones perif\u00e9ricas de Europa, conectando esta \u00faltima con la creaci\u00f3n de nuevas capacidades de provisi\u00f3n de formaci\u00f3n en el \u00e1mbito de la EFP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OBJETIVOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u25aa Identificar y cartografiar el patrimonio cultural, la oferta tur\u00edstica y los servicios relacionados con la cultura y la tradici\u00f3n cultural en un conjunto de regiones perif\u00e9ricas seleccionadas de Europa;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u25aa Identificar las preferencias del turismo cultural y perfilar las categor\u00edas de consumidores existentes en el turismo cultural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u25aa Aumentar la visibilidad y la comerciabilidad de la oferta tur\u00edstica y los servicios relacionados con la cultura tradicional en las regiones perif\u00e9ricas europeas y del patrimonio material e inmaterial conexo mediante arquitecturas innovadoras y f\u00e1ciles de usar de divulgaci\u00f3n personalizada adaptada a los perfiles de los clientes;<\/p>

\u25aa Utilizar la innovaci\u00f3n digital en la provisi\u00f3n de oferta y servicios tur\u00edsticos y relacionados con el turismo cultural a trav\u00e9s de la integraci\u00f3n de modos de divulgaci\u00f3n y oferta interactivos, personalizados y atractivos basados en la Realidad Aumentada asegurando el pleno aprovechamiento de la difusi\u00f3n capilar de las tecnolog\u00edas de dispositivos m\u00f3viles;<\/p>

\u25aa Desarrollar nuevas capacidades y ofertas de EFP para permitir la provisi\u00f3n de formaci\u00f3n sectorial dirigida a profesionales actuales y futuros en el \u00e1mbito del turismo y los servicios relacionados con el turismo, centr\u00e1ndose en la explotaci\u00f3n y aplicaci\u00f3n de las oportunidades de visibilidad de los servicios tur\u00edsticos, la comerciabilidad y la prestaci\u00f3n digital innovadora que ofrece la realidad aumentada;<\/p>

\u25aa Establecer la fase de explotaci\u00f3n de las arquitecturas digitales del proyecto por parte de los operadores tur\u00edsticos y de servicios establecidos en los nichos geogr\u00e1ficos identificados de turismo cultural en una perspectiva de impacto sostenido y transferibilidad geogr\u00e1fica a otros clusters de turismo cultural en los pa\u00edses socios y en Europa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT the project With \u201cRECORD\u201d project, the partners want to take advantage of the new technological and digital solutions to set the conditions for further enhancement and exploitation of the potential of Cultural Heritage as a driver of sustainable growth in jobs and business within the frame of an ever more competitive and globalized tourism market. RECORD promotes sustainable digital innovation in the tourism and tourism-related service offer connected with lesser- known traditional and cultural festival in peripheral areas of Europe through interactive digital innovation grounded on Augmented Reality (AR) technologies. RECORD equips the wider tourism ecosystem of festival tourism in peripheral European regions with innovative digital architectures of disclosure and marketability of tourism offer and Cultural Heritage embedded in cultural and traditional festival based on interactive architectures of Augmented Reality. The project includes the creation of a Virtual Repository and an APP of augmented reality functional to the categorization and interactive disclosure of Cultural Heritage, business and service information related to cultural\/traditional festivals in peripheral regions of Europe, connecting the latter with the creation of new capacities of training provisions in the VET field. OBJECTIVES \u25aa Identify and map cultural heritage, tourism offer, and services connected with cultural and traditional cultural in a set of select peripheral regions of Europe; \u25aa Identify cultural tourism preferences and profiling the existing categories of consumers in cultural tourism. \u25aa Enhance the visibility and marketability of tourism offer and services connected with cultural\/traditional cultural in peripheral European regions and of the related material\/immaterial heritage through innovative and user-friendly architectures of customized disclosure tailored to customers\u2019 profiles; \u25aa Use digital innovation in the provision of tourism and tourism-related offer and services connected with cultural tourism through the integration of interactive, personalized and attractive modes of disclosure and supply grounded on Augmented Reality ensuring full exploitation of the capillary diffusion of mobile device technologies; \u25aa Develop new VET capacities and offer to allow the provision of sectorial training targeted at actual and prospective professionals in the field of tourism and tourism-related services with a focus on exploiting and implementing the opportunities of tourism service visibility, marketability and innovative digital delivery provided by Augmented Reality; \u25aa Set the stage of exploitation of project digital architectures by tourism and service operators established in the identified geographical niches of cultural tourism in a perspective of sustained impact and geographic transferability to further cultural tourism clusters in partner countries and Europe.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1132","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/pages\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":52,"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/pages\/1132\/revisions"}],"predecessor-version":[{"id":2975,"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/pages\/1132\/revisions\/2975"}],"wp:attachment":[{"href":"https:\/\/record-project.eu\/es\/wp-json\/wp\/v2\/media?parent=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}