{"id":1132,"date":"2023-03-21T16:33:42","date_gmt":"2023-03-21T16:33:42","guid":{"rendered":"https:\/\/record-project.eu\/?page_id=1132"},"modified":"2024-09-19T13:30:17","modified_gmt":"2024-09-19T13:30:17","slug":"about","status":"publish","type":"page","link":"https:\/\/record-project.eu\/de\/about\/","title":{"rendered":"\u00dcber"},"content":{"rendered":"
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\u00dcBER das Projekt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit dem \"RECORD\"-Projekt wollen die Partner die Vorteile neuer technologischer und digitaler L\u00f6sungen nutzen, um die Voraussetzungen f\u00fcr eine weitere Verbesserung und Nutzung des Potenzials des kulturellen Erbes als Motor f\u00fcr ein nachhaltiges Wachstum von Arbeitspl\u00e4tzen und Unternehmen im Rahmen eines immer st\u00e4rker wettbewerbsorientierten und globalisierten Tourismusmarktes zu schaffen.<\/p>

RECORD f\u00f6rdert die nachhaltige digitale Innovation im Tourismus und im tourismusbezogenen Dienstleistungsangebot in Verbindung mit weniger bekannten traditionellen und kulturellen Festen in Randgebieten Europas durch interaktive digitale Innovation auf der Grundlage von Augmented Reality (AR) Technologien.<\/p>

RECORD stattet das breitere touristische \u00d6kosystem des Festivaltourismus in peripheren europ\u00e4ischen Regionen mit innovativen digitalen Architekturen zur Offenlegung und Vermarktung des touristischen Angebots und des kulturellen Erbes aus, das in kulturelle und traditionelle Festivals eingebettet ist, die auf interaktiven Architekturen der erweiterten Realit\u00e4t basieren. Das Projekt umfasst die Schaffung eines virtuellen Speichers und einer APP der erweiterten Realit\u00e4t, die f\u00fcr die Kategorisierung und interaktive Offenlegung von Informationen \u00fcber das kulturelle Erbe, Unternehmen und Dienstleistungen im Zusammenhang mit kulturellen\/traditionellen Festivals in peripheren Regionen Europas geeignet sind, wobei letztere mit der Schaffung neuer Ausbildungskapazit\u00e4ten im Bereich der beruflichen Bildung verbunden werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ZIELE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u25aa Identifizierung und Kartierung des kulturellen Erbes, des Tourismusangebots und der Dienstleistungen im Zusammenhang mit kultureller und traditioneller Kultur in einer Reihe ausgew\u00e4hlter peripherer Regionen Europas;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u25aa Ermittlung der Pr\u00e4ferenzen im Kulturtourismus und Erstellung eines Profils der bestehenden Kategorien von Verbrauchern im Kulturtourismus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Verbesserung der Sichtbarkeit und Marktf\u00e4higkeit des touristischen Angebots und der Dienstleistungen im Zusammenhang mit kultureller\/traditioneller Kultur in europ\u00e4ischen Randregionen und des damit verbundenen materiellen\/immateriellen Erbes durch innovative und benutzerfreundliche Architekturen f\u00fcr eine auf die Kundenprofile zugeschnittene Offenlegung;<\/p>

Nutzung der digitalen Innovation bei der Bereitstellung von touristischen und tourismusbezogenen Angeboten und Dienstleistungen im Zusammenhang mit dem Kulturtourismus durch die Integration interaktiver, personalisierter und attraktiver Informations- und Angebotsformen, die auf Augmented Reality basieren und die volle Nutzung der kapillaren Verbreitung von Mobilger\u00e4tetechnologien gew\u00e4hrleisten;<\/p>

\u25aa Entwicklung neuer Berufsbildungskapazit\u00e4ten und -angebote, um die Bereitstellung von sektoralen Schulungen f\u00fcr aktuelle und zuk\u00fcnftige Fachkr\u00e4fte im Bereich Tourismus und tourismusbezogene Dienstleistungen zu erm\u00f6glichen, mit dem Schwerpunkt auf der Nutzung und Umsetzung der M\u00f6glichkeiten der Sichtbarkeit von Tourismusdienstleistungen, der Marktf\u00e4higkeit und der innovativen digitalen Bereitstellung durch Augmented Reality;<\/p>

\u25aa Schaffung der Voraussetzungen f\u00fcr die Nutzung der digitalen Projektarchitekturen durch Tourismus- und Dienstleistungsunternehmen, die in den ermittelten geografischen Nischen des Kulturtourismus angesiedelt sind, im Hinblick auf eine nachhaltige Wirkung und geografische \u00dcbertragbarkeit auf weitere Kulturtourismus-Cluster in den Partnerl\u00e4ndern und in Europa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT the project With \u201cRECORD\u201d project, the partners want to take advantage of the new technological and digital solutions to set the conditions for further enhancement and exploitation of the potential of Cultural Heritage as a driver of sustainable growth in jobs and business within the frame of an ever more competitive and globalized tourism market. RECORD promotes sustainable digital innovation in the tourism and tourism-related service offer connected with lesser- known traditional and cultural festival in peripheral areas of Europe through interactive digital innovation grounded on Augmented Reality (AR) technologies. RECORD equips the wider tourism ecosystem of festival tourism in peripheral European regions with innovative digital architectures of disclosure and marketability of tourism offer and Cultural Heritage embedded in cultural and traditional festival based on interactive architectures of Augmented Reality. The project includes the creation of a Virtual Repository and an APP of augmented reality functional to the categorization and interactive disclosure of Cultural Heritage, business and service information related to cultural\/traditional festivals in peripheral regions of Europe, connecting the latter with the creation of new capacities of training provisions in the VET field. OBJECTIVES \u25aa Identify and map cultural heritage, tourism offer, and services connected with cultural and traditional cultural in a set of select peripheral regions of Europe; \u25aa Identify cultural tourism preferences and profiling the existing categories of consumers in cultural tourism. \u25aa Enhance the visibility and marketability of tourism offer and services connected with cultural\/traditional cultural in peripheral European regions and of the related material\/immaterial heritage through innovative and user-friendly architectures of customized disclosure tailored to customers\u2019 profiles; \u25aa Use digital innovation in the provision of tourism and tourism-related offer and services connected with cultural tourism through the integration of interactive, personalized and attractive modes of disclosure and supply grounded on Augmented Reality ensuring full exploitation of the capillary diffusion of mobile device technologies; \u25aa Develop new VET capacities and offer to allow the provision of sectorial training targeted at actual and prospective professionals in the field of tourism and tourism-related services with a focus on exploiting and implementing the opportunities of tourism service visibility, marketability and innovative digital delivery provided by Augmented Reality; \u25aa Set the stage of exploitation of project digital architectures by tourism and service operators established in the identified geographical niches of cultural tourism in a perspective of sustained impact and geographic transferability to further cultural tourism clusters in partner countries and Europe.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1132","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/pages\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":52,"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/pages\/1132\/revisions"}],"predecessor-version":[{"id":2975,"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/pages\/1132\/revisions\/2975"}],"wp:attachment":[{"href":"https:\/\/record-project.eu\/de\/wp-json\/wp\/v2\/media?parent=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}